I was reminded today of Office Max’s classic series of commercials set to the tune of Rubberband Man by the Spinners and starring Eddie Steeples who now stars on the television show My Name Is Earl. I absolutely loved these commercials when they came out; you can’t help but dance in your seat with that happy song and Steeples’ fantastic physical dexterity.
A great advertisement is one that propagates itself. Make it funny, engaging, insightful, interesting, and people will willingly pass it along for you. So many marketers complain about the inability to keep peoples attention. You can still keep it, you just can’t deliver crap anymore.
Case and point: I’m writing a blog post about the Rubberband Man series, I readily found all the commercials online, including a “Making of” video, and it’s been over two years! That’s damn good advertising.
Enjoy some positive vibes before you get back to work.