Pants on the ground!
I’m usually dreadfully behind on viral sensations, so this time I’m gonna stay ahead of the curve this time.
This aired on American Idol last night:
A “Pants on the Ground” Facebook fan page followed very shortly thereafter. My wife and I saw 40,000+ fans before midnight last night.
The morning after, “Pants on the ground” is a trending Twitter topic, and usage of #pantsontheground is spiking.
I think I know why this has been picked up en masse, and it’s not just because it’s a catchy tune. More analysis when I have time to lay it out.




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