I hear Toyota is contemplating a quick makeover to their current logo and tagline…
Wish I could take credit for it, but at least it comes complements of fellow PSL member Eight Eleven.
Update: I complimented the author Aaron, and the following conversation ensued…
Aaron:
I’m going to end up in a lawsuit with Toyota for sure on this one.Frank:
As a design firm, what a boon for business THAT would be!Aaron:
Yeah, I can see the headlines already: “Japanese automaker Toyota files lawsuit against New Jersey based Advertising and Marketing Agency, Eight Eleven Inc., then mid-suit, hires them to execute a new branding campaign.”
Fantastic.